Building Happiness Out of Slot Machines
You’re a pigeon. Embrace it.
In the 1950s, B.F. Skinner got a pigeon to spend 16 straight hours pecking at a sheet of plexiglass, at an average rate of 2.5 pecks per second. What could have caused this frenzy? Was the pigeon held at gunpoint? Threatened with the murder of its family? Attempting to break the pecking record?